Prototyping
One of the most useful design practices I have found is prototyping. It helps to have a solid model that everyone can relate to as the design and development progress. I recently learned of a company that use prototyping in an area where I would not have considered it possible - marketing. Apparently they test marketing approaches to tune the marketing strategies of their clients. I guess that just goes to show how valuable and broadly applicable the practice of prototyping is.
Tags: marketing, prototyping, techniques
